After the tremendous success of Telugu film ‘Pushpa’, the demand for superstar Allu Arjun has increased a lot. According to a report, after this film, Allu has increased his brand endorsement fees by 17 times.
According to a report in Economic Times, before this film, Allu used to charge Rs 35 lakh for a day’s shoot. Now he charges Rs 6 crore per day to endorse a product. This is the highest for any South Indian actor. Apart from Allu, many other South actors who have become popular are also charging 8 times more than the price of 2 years ago.
After the success of Pushpa, Allu also became the face of many big brands. These include many national and international brands. The actor has recently signed deals with 6 new brands which include big names like Coca-Cola, KFC, Zomato and Red Bus.
In the same report, it has also been informed that Nayanthara charges Rs 5 crore for brand partnership, Madhuri Dixit charges Rs 1 crore for brand endorsement and Kiara Advani charges Rs 1.5 to 2 crore. The deal also includes photoshoots, store inaugurations and brand-related events.
The report also claims that many actors take Rs 8 crore for endorsing brands. However, there are many types of conditions in it. Under these conditions, actors give only 3 days time for brand endorsement, in which they do not work more than 8 hours a day.
These days Allu is busy shooting the second part of the film Pushpa. It will be released on 15 August 2024. These days Allu is shooting for it in Hyderabad. The makers will share updates related to the second part of the film Pushpa on 17th December, on the second anniversary of its release.