A few years ago, rapper Badshah was accused of increasing his fake followers and views on social media. Badshah bought 72 million views for one of his songs for Rs 72 lakh. On the other hand, now famous rapper Raftaar admitted that he too had taken this step sometime in his career, but he soon realized that it was wrong to do so. Tell me, these days Raftaar is in discussion about his music album ‘Phone Mila Ke’. Some key takeaways from the speed talk:
Have you ever chosen the wrong path to increase the number on social media?
Look, I believe that the real world matters more than the numbers. You can even manipulate the numbers, you get them done where it matters. In my early career, probably in the year 2013, I did this kind of work. As far as I remember, that song was dropped from the film.
It was done only once, but that song was blown away. After that YouTube became fast, then I understood that it doesn’t matter even if you put money, it is better if you don’t put better than this. It was a trend at that time, everyone used to do it. Then YouTube became more strict on fake views etc.
It’s been 10 years now. As time passed, it was understood that even if you show 100 million on social media, but if you get on the road and no one knows who you are, then what is the use. That sounds worse. That’s why, I say learn to tolerate and do better than before.
Social media trend or long race horse?
I want to become a legendary star, I want people to remember me. My long term goal is to always be trending. There is always an effort to keep trending again and again with new things. I always want to make good songs, yes the way of promoting it will always change for which I am always ready.
How was the experience of working with Arusa Khan- Akasa Singh?
Thankfully didn’t work with both of them together, recorded with both at different times. Both are very talkative. I first told my idea to my music director and then told Akasa over the phone. He immediately agreed. After some time, confirmation was received from Arusa as well. So just like that, all three of us came on board. The work was completed by calling each other.
How was the experience of singing?
It was a great experience, I wanted to show this side of myself. I have worked with many people and whoever sang my songs, I have sung them. So, somewhere or the other, the keeda of singing was there and I felt that if I haven’t explored this talent now, then when will I do it?
There is a formula where you have a female singer sing some part of the song, some male singer sings and then you add your rap in between. I didn’t want to go ahead with this formula. I wanted to use my songs as art, not as a trend.
By the way, let me tell you that even before this I have sung a song. Arijit Singh asked me to sing a song. Earlier when he called me to his studio, I thought he must have called me either for writing or rapping. But he asked me to sing only my song, after which my confidence increased a lot.
As an artist, one change you would like to see in the music industry?
Credits are very important because after getting credits you start getting work. You don’t get money every time, but if you get credit, you get work again and a little payment starts from there.
Obviously, without money, you cannot go home. Credit is the proof of our hard work. I give credit to everyone in every song on my label.
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