The stars, songs, story or any particular sequence are unique selling points for any film, but the biggest unique selling point for Akshay Kumar’s ‘Bell Bottom’ is the announcement of its release date. The film will release in theaters on July 27.
Usually the trailer of a film is launched with great fanfare. After this the songs of the film are released one after the other. A perfect atmosphere is created for promotion. But, in ‘Bell Bottom’, all the promotions have been completed from the date of its release. The release of the rest of the films will be decided by looking at the occupancy
Earlier it was believed that Akshay Kumar’s ‘Sooryavanshi’ will come first in the theatre. Now a kind of litmus test is being done in the form of ‘Bell Bottom’ as to how desperate people are to watch the film in theatres. Whether or not to see the path of 100% occupancy for some films will be decided on the basis of the reception of Bell Bottom. The makers of ‘Sooryavanshi’, ’83’ and ‘Chehre’ are waiting for this.
Earlier it was discussed that this film is a remake of the original Kannada film ‘Bell Bottom’. This Kannada film of 2019 was such a super hit that its sequel is also being made. Its Tamil remake has also been made. There was an entire film on the mission of a detective in the 1980s. It is being claimed that the Kannada film title has been taken in Akshay’s film, but it is not a complete remake. There is a plain hijack drama in Hindi ‘Bell Bottom’. There were many plane hijacks in the 80s. This is the story of how Akshay Kumar as an agent saves people.
Last year after the lockdown, the first big film ‘Suraj Pe Mangal Bhari’ was released. This time the connection of the first release in Unlocked to Mars is that it is releasing on Tuesday. Usually Hindi movies release on Friday only. But Bell Bottom is releasing on a week-day like Tuesday. Perhaps, this date may have been fixed to set the release calendar of the upcoming films, it is believed. Producer Jackky Bhagnani, Huma Qureshi, Akshay Kumar, Lara Dutta, Vaani Kapoor and Film Director Ranjit Tiwari.
In most of Akshay Kumar’s films, there is not much work for the heroine except one or two songs or two-three emotional scenes. Vaani Kapoor, Lara Dutta and Huma Qureshi are in Bell Bottom, it is a question of how and how much footage the three heroines would have got. Vaani Kapoor’s ‘War’ film was a super hit in 2019. However, he did not get any special credit. If this film also becomes a hit, it is not expected that Vaani’s career will get any big advantage.
Huma Qureshi is currently in discussion due to the series ‘Maharani’. So, they don’t even need to expect much from this film. Lara Dutta’s last film was ‘Welcome to the New York’. This film, which came three years ago, was badly beaten. Last year, the first release after the lockdown, ‘Suraj Pe Mangal Bhari’ did a business of 3.3 crores. ‘Bell Bottom’ is expected to lay a strong foundation like a good opener as after this the entire team of films is coming in the market, which is ready and waiting for the theaters to open.
Manoj Bajpayee and Diljit Dosanjh were in ‘Suraj Pe Mangal Bhari’. It is not a bad thing to expect more earnings from Akshay Kumar’s film than him. ‘Bell Bottom’ is a bigger film than ‘Suraj Par Mangal Bhari’ both at the cast and production level. Bell Bottom is being distributed by Pen India Limited (Pen Studio). Satdeep Saha, the company’s sub-distributor, says that Akshay Kumar is the opening batsman, if the batting is good, then the films released after that will also do tremendous business.