Bollywood Actor Salman Khan fulfilled his promise by announcing the release of ‘Radhey’ on Eid, but cinema halls are closed in most states of the country. There is also a dilemma among multiplex owners as to whether or not this film is shown in multiplexes.
The owners of the cinemas are very disappointed with the decision to release the film on OTT too, as this film will release a little bit of the loss of last year whenever it is released, such a hope is broken. There is also a big fear that if a star like Salman has adopted this path, then no other star should make up the mind of OTT premiere by following his footsteps.
Salman is returning to the screen after about one and a half years as an actor. He was last seen in ‘Dabangg 3’, which was released on 20 December 2019. If the trade analyst and film expert believes that Zee Plex and the release in theaters will break the back of single screen cinema. He has not even recovered from the losses caused by Covid for the last one year. He felt that Salman’s film on Eid would be the reason for his recovery, but his decision to release it on digital as well as in theaters has shattered his hopes.
It has been decided long ago that multiplexes will only show films that are only released in theaters. Multiplex chain companies want that there should be a gap of at least four weeks between the film’s theater release and OTT release. But ‘Radhey’ is also being released on OTT from day one. With this, it is certain that multiplexes will get negligible viewership. Multiplex owners are skeptical about this. If you put a film, then you will have to face loss and if you do not, then relations with superstars like Salman can get spoiled. Seeing Salman’s status in the industry, no one wants to annoy him.
Trade analyst and producer Girish Wankhede said that Salman Khan’s film releases in India on about four and a half thousand screens. On Eid, his films get the most business from Mumbai and Delhi Territory. This time Maharashtra is closed due to Covid. Looking at this, I estimate that instead of four and a half thousand screens, this time Salman’s film will get maximum 2 to 2.5 thousand screens. Multiplex has also not yet given approval to Radhe for release.
Multiplexes are clear that the film that is going on digitally, they will not put it up. In such a situation, there will be a lot of trouble that if we do not install multiplexes, then single screens are very few left after Covid. Single screens are currently left around two and a half or three thousand across the country. It has multiplexes of three or three and a half thousand. If the multiplexes are not released, then what business will the film do. This is the first major picture of this kind that is being released digitally with multiplexes.
But now releasing it on digital is like locking theaters. Zee Plex has given 250 crore to Radhe for digital and satellite rights. If released in theaters, the total business would have made 400 crores. In a way, the producer also has a disadvantage. Producer and film business analyst Girish Johar told that the release of Radhey on Zee Plax will break the back of single screens. Multiplex and single screen Radhe, who have been living on ventilator for one year, were thinking of recovery of loss of a year. But now the option is less to make recovery.
The chances of Suryavanshi and 83 also coming on OTT have increased after Radhe came to OTT. It is like ending the business of single screen. The simultaneous release of Radhe’s theatrical and digital will set a trend. Other producers can also follow this. Producers of upcoming films would also like to have a business of both and OTT with Theatrical.